samantha fein resume


samantha fein
samanthaafein@yahoo.com
408-279-2914

objective
To utilize my experience in creating strategic marketing schemes
and exclusive live events to increase brand both internally and externally on
behalf of a global, large-scale Silicon Valley company.

experience

Yahoo! Inc.
Santa Clara, CA
Senior Sales Programs Producer
The Concept Group
1/1998 - 8/2000

Created relationship marketing strategies, loyalty programs and sales programs
with Fortune 500 companies. Programs directly impacted offline marketing
initiatives and gained national consumer attention while generating
substantial revenue.

  • Worked with senior management to target and develop unique marketing and sales
    concepts based on Yahoo!'s Fusion Marketing Online strategy.

  • Spearheaded multi-million-dollar integrated relationship with Procter & Gamble
    in four online/offline cross-marketing product initiatives. Managed all four campaigns
    from concept to sales pitch through program's fruition. The high-profile
    project (covered in: WSJ, USA Today, SF Examiner) subsequently launched
    relationship with Procter & Gamble and Yahoo!.

  • Created marketing programs for 12 community and entertainment properties. As a
    project manager, collaborated with engineers, business development and
    producers to implement sales marketing strategies. Built relationships
    with related external partners and designed online community/affiliates
    programs. Efforts generated seven-figure sales in previously unsellable
    markets.

  • Participated in McDonald's internet Think Tank charged with finding solutions
    and creative ideas around integrating brick-and-mortar business with the
    Internet. Secondary responsibilities included Internet-based loyalty
    programs for customer and employee retention.

  • Awarded the annual Yahoo's National Sales Award for excellence in creating
    cooperative online/offline programs and concepts that led sales team to breaking into
    previously untapped markets.

    E! Entertainment Television
    Los Angeles, CA
    Live Events Editor
    3/1996 - 12/1997

    Live Events editor and launch team member, responsible for creating concepts,
    organizing and broadcasting entertainment webcasts on-location of major
    entertainment events including the Emmys, Grammys, the first-ever movie
    premiere webcast (Evita, 1997), and a one-on-one interview with Sir Paul
    McCartney.

  • Acted as primary liaison and content negotiator between movie studios and E!
    Online. Responsible for content between the network and website.

  • Spearheaded the website's interaction with cable's first-ever interactive
    program: "The OJ Show on E!" (1998)

  • Created concept and wrote daily column "The E! Files"; a rundown of noteworthy
    celebrity happenings in Hollywood, using tongue-in-cheek use of the
    letter "E".

    The Donahue Group
    Beverly Hills, CA
    Account Manager
    3/1994 - 1/1996

    Represented the City of Beverly Hills, ESCADA, and Rodeo Drive Committee in
    live promotions, publicity stunts, special events and annual budgets for
    local Beverly Hills charities.

  • Created "My City" bi-coastal photo essay contest for inner-city schools
    between the children of New York and Beverly Hills. Event was subsequently
    covered on major local network news and print outlets and attended by
    Mayors of both New York and Beverly Hills.

  • Established annual "Halloween Haute", an event incorporating ESCADA autumn
    fashion line and local charity initiatives. Included movie studio
    integration and full runway show.

  • Event and managed protocol and executed 50th Anniversary of the United
    Nations for California's Consul Generals. Event raised $20,000 for charity.

  • Participated in planning and logistics execution of grand opening "Planet
    Hollywood: Beverly Hills" including live event and celebrity management.

  • Associate event planner for “Happy Harley Days,” a Harley-Davidson
    charity event that takes over the city of Beverly Hills with celebrity riders,
    day-long events and large-scale silent auction.

    education
    Syracuse University
    Studied production stage management and journalism
    1990-1992

    skills, affiliations and interests

  • Conversational Spanish
  • Computer/Internet savvy (Word, Excel, PPT, HTML)
  • Excellent writing and presentation skills

  • Member, National Charity League (since 1980)
  • Founder, ERASEMS.ORG (Multiple Sclerosis research)
  • Founder, Project CABA (battered women skills training)

  • Multi-marathoner
  • Culinary student (California Culinary Academy)

    © 2000 samanthaafein@yahoo.com