samantha fein resume
samantha fein
samanthaafein@yahoo.com
408-279-2914
objective
To utilize my experience in creating strategic marketing schemes
and exclusive live events to increase brand both internally and externally on
behalf of a global, large-scale Silicon Valley company.
experience
Yahoo! Inc.
Santa Clara, CA
Senior Sales Programs Producer
The Concept Group
1/1998 - 8/2000
Created relationship marketing strategies, loyalty programs and sales programs
with Fortune 500 companies. Programs directly impacted offline marketing
initiatives and gained national consumer attention while generating
substantial revenue.
Worked with senior management to target and develop unique marketing and sales
concepts based on Yahoo!'s Fusion Marketing Online strategy.
Spearheaded multi-million-dollar integrated relationship with Procter & Gamble
in four online/offline cross-marketing product initiatives. Managed all four campaigns
from concept to sales pitch through program's fruition. The high-profile
project (covered in: WSJ, USA Today, SF Examiner) subsequently launched
relationship with Procter & Gamble and Yahoo!.
Created marketing programs for 12 community and entertainment properties. As a
project manager, collaborated with engineers, business development and
producers to implement sales marketing strategies. Built relationships
with related external partners and designed online community/affiliates
programs. Efforts generated seven-figure sales in previously unsellable
markets.
Participated in McDonald's internet Think Tank charged with finding solutions
and creative ideas around integrating brick-and-mortar business with the
Internet. Secondary responsibilities included Internet-based loyalty
programs for customer and employee retention.
Awarded the annual Yahoo's National Sales Award for excellence in creating
cooperative online/offline programs and concepts that led sales team to breaking into
previously untapped markets.
E! Entertainment Television
Los Angeles, CA
Live Events Editor
3/1996 - 12/1997
Live Events editor and launch team member, responsible for creating concepts,
organizing and broadcasting entertainment webcasts on-location of major
entertainment events including the Emmys, Grammys, the first-ever movie
premiere webcast (Evita, 1997), and a one-on-one interview with Sir Paul
McCartney.
Acted as primary liaison and content negotiator between movie studios and E!
Online. Responsible for content between the network and website.
Spearheaded the website's interaction with cable's first-ever interactive
program: "The OJ Show on E!" (1998)
Created concept and wrote daily column "The E! Files"; a rundown of noteworthy
celebrity happenings in Hollywood, using tongue-in-cheek use of the
letter "E".
The Donahue Group
Beverly Hills, CA
Account Manager
3/1994 - 1/1996
Represented the City of Beverly Hills, ESCADA, and Rodeo Drive Committee in
live promotions, publicity stunts, special events and annual budgets for
local Beverly Hills charities.
Created "My City" bi-coastal photo essay contest for inner-city schools
between the children of New York and Beverly Hills. Event was subsequently
covered on major local network news and print outlets and attended by
Mayors of both New York and Beverly Hills.
Established annual "Halloween Haute", an event incorporating ESCADA autumn
fashion line and local charity initiatives. Included movie studio
integration and full runway show.
Event and managed protocol and executed 50th Anniversary of the United
Nations for California's Consul Generals. Event raised $20,000 for charity.
Participated in planning and logistics execution of grand opening "Planet
Hollywood: Beverly Hills" including live event and celebrity management.
Associate event planner for “Happy Harley Days,” a Harley-Davidson
charity event that takes over the city of Beverly Hills with celebrity riders,
day-long events and large-scale silent auction.
education
Syracuse University
Studied production stage management and journalism
1990-1992
skills, affiliations and interests
Conversational Spanish
Computer/Internet savvy (Word, Excel, PPT, HTML)
Excellent writing and presentation skills
Member, National Charity League (since 1980)
Founder, ERASEMS.ORG (Multiple Sclerosis research)
Founder, Project CABA (battered women skills training)
Multi-marathoner
Culinary student (California Culinary Academy)
© 2000 samanthaafein@yahoo.com