CHRISTOPHER G.
PARENTE
8320 Midwood Street
Alexandria, VA 22308
chris@chrisparente.com
Check out the Work, Wine and Wheels blog HERE
SUMMARY
- Successful 15 year
track record in technology public relations and marketing for business-to-business and business-to-government focused companies
- Experienced corporate
spokesperson
- Over a decade of
management, supervising personnel and budgets
- Experience managing multiple
corporate vendors, including public relations firms
- Strategic thinker with proven execution skills
PROFESSIONAL HISTORY or Shorter Bio
STRATEGIC COMMUNICATIONS GROUP,
Silver Spring, MD 2004
to present
Managing Director
Develop and execute public relations strategy for award-winning public relations consultancy providing clients with integrated communications and business development services designed to increase sales, profitability, and corporate valuation
Assist clients by leveraging industry connections and market relationships to identify sales, partnerships, and financial/M&A opportunities
Contribute to business development efforts, and serve as company liaison to local business and industry associations
VERISIGN INC., Sterling, VA 2001 --
2004
Senior
Manager, Corporate
Communications 2002 -- 2004
Spokesman
for corporation, dealing with mainstream and Internet trade media
Delivered
media placements in national, local, and trade media, such as
Washington Post, MSNBC, Network World, InformationWeek, Washington Business Journal and CNet
Developed
public relations strategies, ensuring consistent messaging and promoting
corporate products and services
Advised
corporate executives on strategies, market implementation and crisis scenarios
Anticipated
and reacted to changing trends in the marketplace
Product Manager,
Wireless Solutions Group 2001 -- 2002
Originally
hired as management consultant, to develop distribution models and branding
strategies
Principal
liaison with Asian distribution partners, assisting with marketing and sales
channel strategy
Successfully
outlined strategies to develop innovative wireless services from concept to
market introduction
DSL.NET,
New Haven, CT 2000 -- 2001
Marketing and Communications Director
Formulated
and executed marketing and communication strategy for public company offering
broadband access and online commerce applications to businesses
Responsible
for media relations, key message development, industry relations, investor
relations, and management of outside vendors, including public relations firm
Managed
proactive and reactive strategies to marketplace, media, and investors during challenging
time frame
Declined
company offer to relocate to CT, after company reversed decision to open a VA
office due to market conditions
ADVERTISING.COM, Baltimore, Maryland 1999 -- 2000
Vice President, Corporate Communications
Directed
all aspects of communication strategy for fast growing web advertising network
company
Persistent
media relations effort; purchased interactive and traditional advertising
space; acted as company representative to industry groups (IAB, AIM, NYNMA)
Supported
advertising revenue stream and overall network growth
CELLULAR TELECOMMUNICATIONS
INTERNET ASSOCIATION (CTIA),
Washington, D.C. 1997
-- 1999
Marketing Manager, WOW-COM
Web site
Directed
sales and marketing efforts for Web site of largest telecommunications trade
association in the country, with ultimate responsibility for making Web venture
profitable
Launched
successful HTML daily newsletter, the CTIA Daily News, creating new revenue
stream for association
Gained
extensive knowledge of web architecture and packet switched communications
networks
NATIONAL JOURNAL
INCORPORATED, Washington, D.C. 1996 -- 1997
Political Products Sales Manager
Directed
sales efforts for three political information services with annual revenues of
over $6M
Achieved
double-digit growth in all publication revenue numbers
AMERICAN POLITICAL NETWORK,
Washington, D.C. 1993
-- 1996
Marketing Director, The HOTLINE
Successfully
marketed political industry's leading online briefing service
Increased
revenues of a mature, online niche product 38% over a two-year period
In
recognition of success growing subscription revenue, promoted to Director of two additional
publications upon National Journal purchase of American Political Network
ADDITIONAL
MARKETING, ADVERTISING, AND SALES EXPERIENCE
1986 -- 1993
Significant
Highlights
Extensive management experience in the newspaper and
magazine businesses
Generated over $170,000 in new advertising and list
rental revenue at political consulting group over a ten month period
Successfully sought out marketing opportunities for
leading political publication
Generated over $20,000 weekly revenue at suburban
newspaper
Freelance writer for suburban newspaper
EDUCATION
THE AMERICAN UNIVERSITY,
Washington, D.C.
Masters of
Arts, Public Communication. Concentration in Corporate Communications
UNIVERSITY OF CONNECTICUT,
Storrs, CT
Bachelor of
Arts, Political Science