Benny Hakak 28 years old - Single - Brazilian/Canadian Phone: (55-11) 9188-1810 Email: hakak@pobox.com Menu Field of Interest Professional Experience Other Professional Experiences Education Other Courses Computer Skills Languages International Experiences Volunteer Activities

Field of Interest SPORTS BUSINESS  Sports Marketing  Sports Events  Sports Media  Professional Experience LATIN SPORTS | Sports Business Sao Paulo - SP - Brazil [Website: http://www.latinsports.com.br]  Period: Since Sept/2002 Position held: Marketing Analyst Key products: Ironman Brazil Triathlon, Nene Hilario (NBA Player), Ayrton Senna Racing Day - Relay Marathon, Track & Field Run Series [Main Responsibilities] . Management of the company's Marketing and Internet team  . Application of sports marketing and communication solutions for the company's products . Organization and improvement of sports events and business projects . Projects for the prospecting of sponsorship opportunities for the company's events and products  . Systematic market research, in order to leverage the company's performance and its products . Development of promotional ideas and campaigns . Prospecting new opportunities and products for licensing with the "Ironman" brand in South America  . Development, creation, approval, content and updates of the company websites:    . Latin Sports: http://www.latinsports.com.br     . Ironman Brazil Triathlon: http://www.ironmanbrazil.com    . Track & Field Run Series: http://www.tfrunseries.com.br    . Ayrton Senna Racing Day - Relay Marathon: http://www.ayrtonsennaracingday.com.br    . Nene (Denver Nuggets - NBA): http://www.nene31.com . Elaboration of news briefings, distributed to sports specialized press . Organization and management "in loco" of the Ironman Brazil, official qualifier for Ironman Hawaii  . Promotion of the Ironman Brazil in international markets; presence at the Half Ironman Pucón, Chile 2004 . Elaboration of lectures and presentations, ministered by Latin Sports CEO, Mr. Carlos A. Galvao If you wish to download a video featuring the Ironman Brazil 2003 start, right-click here with your mouse and choose "Save Target As" when prompted. The file weighs 12MB and the download may take a few minutes. SPORTV CHANNEL | Globosat Cable Television Rio de Janeiro - RJ - Brazil  [Website: http://www.sportv.com.br] Period: Jun/2000 - Jul/2002 Position held: Marketing Intern Sportv is the most viewed cable TV channel of Brazil, and is the main product of Globosat, a company of Rede Globo de Televisao, which is in its turn one of the world's greatest media conglomerates. [Main Responsibilities] . Development and implementation of promotional events  . Participation in advertisement campaigns . Briefing, creative support and production follow-ups on the website games . Development of web-formatted news articles for Sportv and Premiere Esportes (pay-per-view) websites . Analysis of data from software designed to make statistical assessments of access to the site . Communication of the Sportv's website activities to Globo.com, one of Brazil's main web portals . Coordination of the reception and answering of Sportv and pay-per-view subscriber e-mails  . Participation in the production of the following web sites: sportv.com.br and premierecombate.com.br . Coverage of the following events: Olympic Games Sydney 2000, World Cup 2002, among others . Coverage of and participation "in loco" in events such as: Davis Cup, WCT Surf, Brazilian Soccer League X-MART | Tourism Consulting & Marketing Rio de Janeiro - RJ - Brazil  [Website: http://www.x-mart.tur.br] Period: Dec/99 to May/2000 Position held: Marketing Intern X-Mart is a bureau of information and promotion and it's main objective is to develop strategies and programs to enable products such as tourism trade, tour-operators, agencies and airline companies to become better known in Brazil. [Main Responsibilities] . Development of the company's portfolio and site (www.x-mart.tur.br) . Development of press releases and advertisement material . Responsible for contacts with tourism trade and international hotels  CEPI | Cultural Exchange Agency Rio de Janeiro - RJ - Brazil  [Website: http://www.agenciajudaica.com.br] Period: Sep/99 to Nov/99 Position held: Team Coordinator [Main Responsibilities] . Responsible for developing advertisement strategies for travel programs . Team coordination and training . Outbound telemarketing BROKERS | Insurance Company Rio de Janeiro - RJ - Brazil  [Website: http://www.brokers-seguros.com.br] Period: Sep/97 to Sep/99 Position held: Intern [Main Responsibilities] . Sales activities . Contract analysis and insurance policies . Administration of accounts and clients Other Professional Experiences SECOND SPORTS MARKETING WEEK | ESPM - Escola Superior de Propaganda e Marketing Rio de Janeiro - RJ - Brazil  [Website: http://www.espm.br] Period: Jul/2001 to Oct/2001 Position held: Event Coordinator [Main Responsibilities] . Conception of daily programs (themes and speakers) and agenda development . Creation and supervision of the event's advertisement campaign in universities and sports media . Budget administration of the sponsorship funds provided by Petrobras (Brazilian Oil Company) . Coordination of the team composed of student and non-student volunteers If you wish to download a news article about this event, broadcasted by Sportv (the largest Brazilian sports channel), right-click here with your mouse and choose "Save Target As" when prompted. The file weighs 11MB and the download may take a few minutes. Education BUSINESS FOR SPORTS PROFESSIONALS | FGV - Fundação Getúlio Vargas Business School Program of Continued Education - GVpec (Graduate level specialization course) Sao Paulo - SP - Brazil  [Website: http://www.fgvsp.br] Graduation: Jun/2003 ADVERTISEMENT WITH FOCUS IN MARKETING | ESPM - Escola Superior de Propaganda e Marketing Bachelor Degree: Social Communication Rio de Janeiro - RJ - Brazil  [Website: http://www.espm.br] Graduation: Dec/2001 Other Courses . 1st Pan American Games Sports Marketing and Business Congress - Rio de Janeiro (2003) - [Website] . Sports Marketing Course - Adventure Sports Fair, Sao Paulo (2002) - [Website] . Golf Expo International Congress - FLT Sports and IMG Golf (2002) - [Website] . Marketing Arena - "Marketing vs. Finances" - Folha de Sao Paulo Newspaper Group (2002) . Sports Marketing and Promotion - UNESA - Estacio de Sa University, Rio de Janeiro (1999) . 1st Circle of Outstanding Digital Marketing Cases -Brazilian Business and Marketing Association (1999) . 1st ESPM Sports Marketing Week - Escola Superior de Propaganda e Marketing, Rio de Janeiro (1999)  Computer Skills . Internet (self-tutorial-1997), MS Word (Course at "Tema Informatica" -1997), MS Excel (Course at "Tema Informatica" -1997), MS Power Point (self-tutorial-1999), Page Maker 6.5 (ESPM-2000), MS Access (self-tutorial-2000), Adobe PhotoShop 5.5 (Course at "DoubleClick Informatica" -1999), Front Page (Course at "DoubleClick Informatica" -2000), Dreamweaver (self-tutorial-2000), Corel Draw (ESPM-2000) and HTML (self-tutorial-2000) Languages . English - advanced ("The Group" English Course / Cultura Inglesa Course/ practice abroad - since 1984) . Spanish - fluent (Casa de España Course / practice abroad - since 1995) . Hebrew - intermediate (Eliezer Steinberg School / Kibutz Degania - Israel - since 1984) . Portuguese - mother tongue  International Experiences . Institute for Youth Leaders from Abroad - Israel (1996) - Leadership course (advertising, management, group dynamics, leadership, filming, and international politics classes)  . Kibutz Degania Alef - Israel (1996) - Work in agricultural services and in the dining hall  . CEPI - Counselor for Exchange Program group (period: Dec/1998-Feb/1999) - Guide for a group of teenagers in a trip to Europe and Israel with cultural and educational focus . Travel experience within USA, Israel and Europe Volunteer Activities . "Noar" Youth Group (2002) - Elaboration of the original project and development of the content of the institution's website (www.gruponoar.com)  . "Noar" Youth Group (2001-2002) - Promotion of talks and socio-cultural events for young adults . Young Center "Avtan" (1999-2000) - Group counseleling and creation of cultural and entertainement activities . "Chazit" Youth Group (1994-1998) - Group counseleling and creation of cultural and entertainement activities  . "Chazit" Youth Group (1993-1995) - Editing of "KC" amateur newspaper