"THIS NEW SoHo" Episode Guide

 All episode summaries and supplemental information written by Anthony Leong, with material and assistance from Tom Vassos, his book Strategic Internet Marketing, and Mark Schneider.

List of Episodes

About Digital Desk

• All about CTV's Digital Desk
• When it's on the air

Meet the Cast

• Learn about the series regulars: Tom Vassos, Susan Langdon, Crystal Siemens, and Serena Deparis

Episode 1: Ground Zero

• What the Internet can do for you
• Avoiding 'Internet Myopia'

Episode 2: Market Research on the Internet

• Develop your search engine savvy
• Using research tools and finding industry information
• The 'instant' focus group

Episode 3: Better Business Plans

• What is a business plan and how to write one
• Resources on the web for winning business plans

Episode 4: Finding Money on the Web

• Financing 101 for the entrepreneur
• Sources of financing and financing information on the web

Episode 5: Exploring Strategis

• Information for Canadian business, all in one convenient web site

Episode 6: Communicate, Communicate, Communicate

• How to reduce your long distance charges with Internet fax and telephone services
• How to business network without leaving your office

Episode 7: Creating a Winning Web Site

• Build a web site that your existing and potential customers will want to visit time and time again
• Inexpensive ways of getting started in web site creation

Episode 8: Marketing Your Winning Web Site

• How to get your web site listed with search engines
• How to make sure your web sites shows up at the top of the list
• Using UseNet to publicize your web site
• Get web-wired and real-wired

Episode 9: Selling on the Internet

• On-line commerce success stories
• How successful retailers mimic the real world shopping experience
• Internet security
• Online payment systems

Episode 10: Cool Stuff!

• All about cool Internet technologies, like Shockwave, Apple Quicktime VR, GIF-89A animation, and Java
• Can your web site be too cool for its own good?

Episode 11: Computing Equipment for the SoHo

• How to select the right computing equipment for your small business without blowing your budget
• Learn about modems, printers, scanners, and Internet Service Providers

Episode 12: The Fashion Shoot

• Tom Vassos turns fashion photographer as he uses different imaging technologies to capture the fashion creations of Crystal and Serena, including scanning services, digital cameras, and digital video cameras.

Episode 13: More Effective E-mail

• How to manage your e-mail and mailing lists more effectively
• Tools you can use to send out your e-mail correspondence and to ensure that all your e-mail is answered

Episode 14: Taking on the World

• Online resources that will help turn the small business into a global business
• Language translation tools, currency converters, shipping services, and international trade leads

Episode 15: Business Services on the Web

• Tom Vassos shows Susan the multitude of business services available on the web, including banking, credit checking, and consulting.

Episode 16: All Good Things...

• Though it has been sixteen weeks since the TFI crew was introduced to the wonders of computing technologies and the Internet, their journey of discovery is only beginning.

Serena's Fashion Slideshow

• Pictures of the latest cyber-rave fashions by Serena DeParis

Crystal's Fashion Slideshow

• Pictures of the latest elegant but edgy fashions by Crystal Siemens

Fashion Images Repository

• Hi-res/full-page images of fashions by Serena DeParis
• Hi-res/full-page images of fashions by Crystal Siemens

Behind the Scenes of This New SoHo

• Take a virtual tour of the Toronto Fashion Incubator
• See the production crew in action

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