Cameron Macht
1216 Elmwood Ave. * Shakopee, MN 55379
(952) 233-1251 *
QUALIFICATIONS
Research and Analysis: Conducted in-depth market research for large corporate clients, ranging from survey development to strategic marketing analysis to project and budget management
Motivation and Hard Work: Built a reputation for reliability, responsibility, and excellence as an employee, exceeding expectations at all times. Quickly earned promotions and added responsibilities
Innovation and Problem Solving: Discovered new ways to create value in both database management and marketing communications roles. Built new database software applications and helped formulate research surveys
Creativity and Versatility: Excelled in an analytical database management position, while at the same time earned the right to create marketing materials and help shape the new visual strategy
TECHNOLOGY PROFICIENCY
Computer and Internet Savvy: Managed corporate web site re-design and maintenance; highly skilled at Microsoft Word, Access, Excel, Macromedia Fireworks, HomeSite, and other html software
WORK HISTORY
Marketing Communications Specialist- Wilson Learning February 2000 - Present
- Created strategic market research reports on targeted vertical markets
- Rewrote the entire Wilson Learning product catalog and defined the new verbal direction of the company to match the new brand visual strategy
- Re-designed and maintained the Wilson Learning corporate web site
- Edited and contributed to Learning Age, a client-focused Wilson Learning publication
- Helped coordinate the national advertising campaign and create the new visual strategy
- Managed the lead line and improved the integrity of the company customer database
Research Person - Mill City Marketing July 1999 - February 2000
- Designed research methodologies for $1.8 billion and $400 million clients
- Controlled sizable monthly and annual printing budgets
- Developed questionnaires and coordinated production of survey materials
- Prototyped and created innovative market research Access database application
- Analyzed raw data and wrote inferential strategic marketing reports based on conclusions
- Published weekly Loyalt-E Newsletter to international subscription list
- Created web pages and coordinated web site development
Night Auditor - Days Inn Bloomington West June 1999 - May 2000
- Performed customer service and audit responsibilities
Marketing Intern - The Northspan Group, Inc. June 1998 - Dec. 1998
- Given responsibility for updating a comprehensive commercial real estate database
- Wrote proposals and grants for various communities and corporations
- Compiled labor market analysis of area colleges in medical and technology fields
- Designed public relations and marketing materials for organization newsletter
EDUCATION
- University of Minnesota, Duluth
- Bachelor of Business Administration - Magna Cum Laude
- Major in Organizational Management - Departmental Honors
- Minor in Marketing
- Minor in Journalism
- 3.5/4.0 Grade Point Average
- Dean's List of Academic Excellence
- 1999 UMD Arrowhead Award
- 1998 Armistead Grady Kiwanis Scholarship Recipient
Available upon request