What's Happening in Skip's Life?
Most of the time in the Fall and Spring Skip teaches two courses at
Southern Illinois University:
Consumer
Behavior and Promotional
Concepts. Both courses have CDs now so that students who take them via
distant learning can not only see slide presentations for course material but also hear
Skip
lecture. The CDs are also useful for students who take the courses on
campus but can't seem to make it too class regularly. Skip doesn't care
why it's used so long as the students learn the material. One of the things Skip
is known for world-wide is his compilation and review of
"psychometric scales." These are the sophisticated measures of what people think, feel,
and do used by researchers in surveys or experiments. Skip recently
published the fifth in a series of books about scales by marketers. More about his work
with scales can be found at his university site (the
Office of Scale Research) and a
personal site still under development (the
Marketing Scales Database) intended to make it even easier for researchers
to find measures they need. Finally, Skip has been expressing his
spiritual beliefs in article form
for years but only occasionally have those papers been available
for others to see. A common theme
in the articles is that despite Skip's strong Christian faith, he
questions if GOD intended for Christianity to become a religion. A few of the articles are available
as well as his new
blog if you are curious to know more about
these issues. |
Copyright 2009, Dr. Gordon C. Bruner II |