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Aharon Nizani- profile of experience
 | Marketing management---
Marketing management experience includes years of various
key marketing positions in the USA and in Israel, including line and staff
positions. VP Marketing at Iris
Graphics in charge of more than $100M business.
Managed
Scitex America marketing in
Boston, and later directed world-wide corporate marketing from Israel.
Activity scope and responsibility included new market development, new
products definition, pricing, product launch, promotion, customers
relations and user group activity.
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| New Business Development---
New business and strategic cooperation development.
Initiated and managed strategic cooperation with many business partners,
such as
Kodak (USA),
Stork
(Holland),
Xerox
(USA),
3M
(USA),
Ilford
(Switzerland) and Shaken (Japan), to name just a few.
This activity resulted in increased business through expansion into new
segments, and in new product development cooperations. Developed
tremendous network of relationships with top management throughout the
industry. As a consultant, assisted clients in successful development of
new business and with strategic partnering programs.
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| Mergers and Acquisitions---
As a part of a M&A teams, evaluated potential
acquisitions, analyzed their operations and recommended course of action.
The M&A experience was gained a both as dirctor of business development
and later as Strategic Business Consultant. Also, was involved in
implementation of the integration of the acquired companies.
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| Strategic Planning---
Instituted a formal strategic
management process, including planning. The process involved intimate
interaction with many groups within the company in all fields including
finance, marketing, product development and manufacturing, sales and
service. It also involved working with consultants in the fields of
management, market research, technology, market intelligence and
organization. The continuing process, helped in doubling the company
revenues in a few years, while maintaining good profit and cash position.
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| Technology---
Technical background includes Laser Electro-Optics,
Computer Imaging, Color Science and Internet applications. It has proven
itself as an important asset in dealing with complex hi-tech business
issues. Experience includes various positions in fundamental research,
product design & development and application engineering.
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| Education---
In addition to the Masters degree from
Boston
University (in Management), I have taken many
business related courses in schools such as:
Harvard
Business School (Boston, Ma.),
Wharton School of Management (U of Pa.) and
Insead Business School (Paris, France). Also, I
was a member of the board of advisors of the Boston University Management
graduate program in Israel and president of its alumni association in
Israel, and member of the board of the Boston University Alumni
association in Boston.
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| Teaching---
Taught Strategic Marketing at
Boston
University, Boston, MA |
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