Marketing Paper

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1. Deadline for the outline, October 15
By your next seminar you should pick a topic and draft an outline. You can
change your topic later if necessary but the key issue now is to start the
process. Professor Ilkka Kauranen will come to Sannäs on Friday and tell
you more about the actual writing process and answer your questions. How do
you get started?
- think about your daily work and what kinds of projects would benefit your
organization and your own career
- talk to your colleagues, boss, mentors, friends
- once you have come up with a possible topic you can contact Karl or Ilkka
to discuss its feasibility
Remember: the topic should have something to do with marketing but
otherwise there is a lot of flexibility. In the past, topics have covered
marketing strategies, competitor analyses, market analyses, segmentation
strategies...

2. Deadline for the literature study, November 12
For your fourth seminar you should prepare a presentation for your
color/animal/stone group. For this you will need to research some related
literature (books, articles) and share the results with your colleagues.
You may also tell about your project but since these projects often are
confidential this is not mandatory.

3. Deadline for the final paper, January 15, 2000.
This means that you will deliver 3 copies of your final product to our
office. We will keep one copy for our records, one will go to a language
expert and one  to Ilkka Kauranen. Typically these papers span 30 pages but
the grade is of course based on the content. The grades are pass, good and
excellent. If you get an excellent, this will hike up your marketing grade
by one (unless of course you already have a 5)!

Contact information

Ilkka Kauranen
email ilkka.kauranen@hut.fi
phone 0400 402 310

Karl Tötterman
email karl.totterman@hut.fi
phone 050 331 5040