Use of illiteration
That is exciting and educational
Faith in Prayer, Faith in Word, Faith in Action
A leader must show vigour, vitality and vision
Use of Rhymes
A leader must have ability and capability
She only had 5 sarees and 3 rupees
Use of Acroynms
POETS
STARS
Use Imaginery
A leader must lead his followers through difficult times like a pilot chartering through foggy skies
Use Puns
A blind salesman can mean a salesman selling blinds or he is blind
Avoid cliches
last but not least
He needs no introduction
Avoid redundant words
big in size
few in number
